"Honestly, it's not for everyone" featured on LIVE with Kelly and Ryan


Erin Lenz at 402-471-3797, or erin.lenz@nebraska.gov
Jenn Gjerde at 402-471-3768, or jenn.gjerde@nebraska.gov

"Honestly, it's not for everyone" featured on LIVE with Kelly and Ryan


LINCOLN, Neb. (December 13, 2018) – Thursday morning, LIVE with Kelly and Ryan used coffee mugs that featured the Nebraska Tourism Commission’s new campaign tagline “Honestly, it’s not for everyone.”

“We announced the new campaign two months ago and it is still being talked about in the media. The best part, we’re receiving free publicity and haven’t even launched the campaign yet,” said John Ricks, Nebraska Tourism executive director.

After hearing how much Kelly and Ryan liked the new campaign, “Nebraska, honestly it’s not for everyone,” the Nebraska Tourism Commission got into contact with the show’s producer and sent mugs for the hosts to use on the show. The white ceramic cups were actually decorated in-house by the Commission's marketing manager. "I knew we wanted a quick turn around on this, so I got out my handy Cricut machine and got to work," said Jenn Gjerde. The mugs read, “Kelly, honestly it’s not for everyone” and “Ryan, honestly it’s not for everyone.”

“Have you been to Nebraska? Because all I want to do now is take a trip to Nebraska,” Kelly said on the show while talking to actor Greg Kinnear in October about the new campaign.

The campaign was unveiled at the 2018 Nebraska Tourism Conference in October. Within the first 24 hours of the announcement, the campaign received $1.3 million of free publicity. Since then, the commission has received over $7.1 million in publicity value and reached over 884,301,401 people based on trackable coverage through media monitoring services.

Want your own mug? Keep an eye on the Visit Nebraska Facebook page for upcoming promotional items like t-shirts, coffee mugs, koozies and more. Additionally, The Official 2019 Not-At-All-What-You-Thought State Travel Guide, available in January, will feature the same self-deprecating humor as the campaign and a VisitNebraska.com website relaunch will happen in March.


For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest, on Instagram and on YouTube.
The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com.



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