05/01/18

National Geographic Crane Migration Coverage

The National Geographic article and video below are a direct result of hosting Elaina Zachos and Amy Rankin for the crane migration. The video is five minutes and 47 second long - one of the longest videos on their website by far (average is 2 minutes in length) - and both accompanies the feature length article and as a standalone asset. The coverage was also shared on Nat Geo’s social networks and received great engagement (2.1K likes on Facebook alone).

About National Geographic: Designed as the official Web site of the National Geographic Society. Editorial provides in-depth articles on the world and all that's in it. Regularly included are stories on the environment, science and natural history. Site features include the ability to search an index of publications or visit the library, meet recipients of research grants, pay a virtual visit to the museum or take in a lecture and sneak a peek at the newest book, kids magazine or travel magazine. Also contains links to resources for kids, parents and teachers.

  • Unique Monthly Visitors: 26,084,862
  • Facebook Fans: 45,769,313
  • Twitter Followers: 22.9 million 
  • YouTube: 4.3K views of the crane migration video

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