FOR IMMEDIATE RELEASE
LINCOLN, Neb. (January 24, 2019) – The Nebraska Tourism Commission received six awards in January celebrating their efforts to promote tourism in the state during 2018.
On Jan. 22, the Nebraska Tourism Commission accepted a Gold HSMAI Adrian Award, in collaboration with TURNER PR, for efforts that resulted in a National Geographic article about the sandhill crane migration. After TURNER PR successfully pitched to National Geographic, arrangements were made for writer Elaina Zachos and field producer Amy Rankin to come to Nebraska and experience the cranes. Interviews with biologists, environmentalists and local sources were organized and lodging at the Crane Trust legacy cabins and expert-led blind viewing experiences were arranged. The trip resulted in a feature article and video about the crane migration that reached over 26 million unique visitors.
The Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards selects winners from a field of nearly 1,200 entries submitted by senior industry and media experts. The Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing and public relations.
Additionally, on Jan. 24, the Nebraska Tourism Commission took home five awards at the Public Relations Society of America (PRSA) Nebraska 2018 Paper Anvil Awards Gala. The PRSA Nebraska Paper Anvil Awards honor the master strategists of public relations who create compelling public relations campaigns, programs and tactics.
“It’s truly an honor to receive an Adrian Award and multiple PRSA Nebraska awards. We’ve worked hard the last couple of years to increase Nebraska’s presence not only to travelers but to the tourism industry as well. Winning these awards is a true testament to our staff’s hard work,” said John Ricks, Nebraska Tourism Commission executive director.
The Nebraska Passport Program took home the Best of Show award for its 2018 season where 749 participants finished all stops. Along with Best of Show, Nebraska Tourism Commission won awards for the following:
- Award of Excellence, highest score in Events and Observations category: Promotion of the sandhill crane migration
- Award of Excellence, highest score in Marketing Consumer Services category: Nebraska Passport Program
- Award of Excellence, highest score in Special Projects category: Nebraska Passport Program
- Award of Merit, Integrated Communications category: Nebraska Tourism campaign announcement
Nebraska Tourism executive director, John Ricks and marketing manager, Jenn Gjerde were present at the Adrian Awards Gala in New York to accept the award. Passport program coordinator, Erin Wirth and public information officer, Erin Lenz were present at the PRSA Nebraska 2018 Paper Anvil Awards Gala in Omaha.