Activating Around World Cup 2026: Data, Demand and Destination Opportunities

The FIFA World Cup 2026 is quickly approaching, and destinations across North America are exploring how to activate around this global moment, whether they are official host cities or not.

Join Miles Partnership, Expedia Media Group and Tripscout on Tuesday, March 3, at 3:00pm ET for a fast-paced, 45-minute session packed with practical ideas to help you tap into World Cup-driven travel demand.

We’ll cover:

Sports traveler behavior
Activation opportunities
Media strategies you can implement now

Whether you’re looking to capture spillover visitation, align local partners or test targeted campaigns, this session will help you move from conversation to action.

Date & Time: March 3, 3:00 ET