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Nebraska Tourism Commission

301 Centennial Mall South

PO Box 98907

Lincoln, NE 68509-8907


Phone: (402) 471-3796

For local convention and visitors bureaus (CVBs), or chambers of commerce, and visitor centers please go here.

Nebraska Tourism Staff:

John Ricks, Executive Director

(402) 471-1558 or

John is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. This includes marketing, advertising, and promotion, as well as effectively and accurately managing the department’s budget. Continuing market research assists John and the marketing team in developing a competitive marketing strategy to promote an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources. 

Bryce Arens, Administrative Assistant

(402) 471-3796 or

Bryce assists the director with organization of schedules, operational needs, inquiries from visitors via telephone and follows legislative bills related to tourism. He also works with the Tourism Think Tank, or 3T Program, a group of University of Nebraska-Lincoln students in the Hospitality, Restaurant and Tourism Management Program, to establish ideas to incorporate the college demographic into commission operations.

Jenna Bartja, Adventure Travel Specialist

(402) 471-3767 or

Jenna joined the Nebraska Tourism Commission team in the fall of 2018. Jenna received her bachelor’s degree in Environmental Science from Georgia College & State University. Her previous position was as the Program Assistant for the Grand Canyon Association Field Institute at Grand Canyon National Park, where she coordinated the organization’s educational day tours. Upon moving to Nebraska from one of the great wonders of the world, she and her husband were surprised yet pleased to be struck by the state’s natural beauty and the varied outdoor activities it has to offer. In her new role as Adventure Travel Specialist, Jenna will provide continued support for existing projects while helping communities and individuals identify, establish, and develop new and exciting ecotourism ventures throughout the state.

Jenna enjoys hiking, biking, paddle boarding, kayaking, birdwatching, flower-sniffing, stargazing and all things outdoors, as long as she can bring her pup, Ryely, along. Her husband, Bobby, is a park planner for Lincoln Parks & Recreation. They both hope to become more involved with their community as they continue to settle in and make Nebraska home.

Micheal Collins, Group Tour Coordinator

(402) 471-3795 or

Micheal oversees the Nebraska Travel Counselor program and supervises 30–40 seasonal summer staff in various rest areas along Interstate 80. He is also the group travel manager for the state and is looking forward to expanding the group tour market in Nebraska and drawing more bus tours to the state.

Micheal received his bachelor’s degree in political science with a minor in urban studies from the University of Tennessee, Knoxville in 1995. In 1997, he received his master’s degree in planning from the School of Planning at the University of Tennessee. His first job in Nebraska was with the Panhandle Area Development District in Scottsbluff, where one of his primary duties was serving as coordinator of the Nebraska Panhandle Tourism Coalition (now Western Nebraska Tourism Coalition).

When he moved to Scottsbluff in 1997, Micheal planned on living in Nebraska for no more than two years. He found that he really liked living in the state, however, so he applied for a position with the Nebraska Tourism Commission in 2000. He remained in Scottsbluff until relocating to Lincoln in 2002, where he now owns his own home and lives with his cats, Seamus and Stella, and dogs, Sasha and Charlie.

Jenn Gjerde, Marketing Manager

(402) 471-3768 or

As Marketing Manager for the Nebraska Tourism Commission, Jenn oversees the development of marketing, public relations and advertising strategies, seasonal marketing plans, coordinates the creative development, tracks the marketing budget and reports campaign goals and metrics. The former TV news reporter previously worked for TV stations in North Platte and Lincoln. Her experiences across Nebraska have helped her gain a great appreciation for the state, which she is excited to now be promoting.

Jenn graduated from the University of Nebraska-Lincoln with a Journalism degree. While in college she was an active member of the University’s club rowing team. She also worked for Husker Vision, where she spent football game days on the field and worked behind the scenes at many other sporting events. She currently lives in the capital city with her husband, son and their adorable pug. Gjerde is a lifelong Girl Scout, currently serving on their Homestead Community Advisory Board and volunteers with the Alzheimer's Association.​

Heather Hogue, Deputy Director/Grant Administrator

(402) 471-3774 or

Heather oversees the Commission’s grant opportunities including the Tourism Marketing Grant and Community Impact Grant programs, funding assistance programs that encourage Nebraska communities to work together to promote their destinations and events. Heather also manages administrative and program operations for the Commission in relation to state government policies, supervises the internship program, and performs program support for the agency director.

Heather grew up on a family farm outside of Minden, Nebraska and is a graduate of the Lincoln School of Commerce Travel and Tourism Program. Heather has worked for the state tourism office since May of 2000 and enjoys the challenges involved with the continuously changing world of the tourism industry. Prior to joining the Commission, Heather’s career path included being a customer service representative at Walt Disney World, working as an accredited IATA travel agent, and serving as a Quality Control Operator at a travel agency. Heather lives in Lincoln with her husband, Mike and their daughter, Maggie.

Karen Kollars, Agri-Tourism Consultant

(308) 249-3220 or

Karen works as the Commission's Agri-Tourism Consultant, assisting tourism entities and helps encourage more rural residents to reach out to travelers wanting to take vacations that involve immersing themselves in ranching or farming experiences. Karen also plans and oversees the Commission's annual Agri/Eco-Tourism Conference and fall Travel Conference, great educational and networking opportunities for Nebraska’s tourism industry partners. She is a graduate of the U.S. Chamber of Commerce Institute for Organizational Management. She formerly worked for the Cheyenne County Chamber of Commerce as the executive director and handled tourism and main street responsibilities. Karen has more than 15 years of experience working in the tourism industry.

Karen is actively involved in local, state and national groups. She serves on the advisory councils for the UNL Department of Agricultural Leadership Education & Communication, MarketPlace Nebraska, and the Nebraska Outfitters and Guides Association. She is actively involved with the North American Direct Farmers Market Association, a networking association for farm direct marketing and agri-tourism, as well as the National Children’s Center for Rural and Agricultural Health and Safety’s Agri-Tourism Digital Dissemination Project. Karen also serves as a board member of the Partnership for Rural Nebraska and chairperson for the Western Nebraska Development Network. Karen is a native of Nebraska and has her office in Kearney.

Erin Lenz, Public Information Officer II

(402) 471-7755 or

In collaboration with the agency's Marketing Manager, Erin keeps agency staff and tourism industry members informed and ensures that agency public information priorities and goals are achieved. Erin is the Commission's social media and web specialist, coordinating with external vendors, contracted agencies and marketing partners to ensure status of projects and continued communication efforts. Erin also assists in writing, designing, editing, research, and copy/layout for informational and administrative publications, audio-visual material, media releases, displays, and newsletters.

Erin received her bachelor’s degree in Advertising and Public Relations with minors in Business and Communications from the University of Nebraska-Lincoln. While in college, Erin spent two years as the Public Relations Intern for the Nebraska Tourism Commission. Prior to returning to the Commission, she worked as the Development Coordinator for Friendship Home, a Lincoln non-profit dedicated to helping families escaping domestic violence. Erin is a Lincoln native with family ties to Western Nebraska.

Josie Meister, Communications Intern

(402) 471-3791

Josie assists in media relations, writing press releases, customer service and website maintenance. She is working towards her bachelor’s degree in Hospitality, Restaurant, & Tourism Management with minors in Leadership and Communications from the University of Nebraska-Lincoln. Josie is a Nebraska native from David City, NE and spent her last internship at the Lincoln Children’s Museum as the marketing/digital media intern where she found her love for tourism and public relations.

Becca Schrack, Communications Intern

(402) 471-3744

Becca helps with website maintenance, customer service and social media content creation and development. She is from Omaha, Nebraska and is working toward a bachelor’s degree in Journalism with minors in Communications and English at the University of Nebraska-Lincoln. She is a Nebraska athletics tutor, spent the past year as the director of the Environmental Leadership Program under the university’s student government and is an active member of her sorority. Becca spent last summer as the communications intern for Lauritzen Gardens in Omaha, where she developed her public relations and event management skills.

Alisha Simonson, Accountant II

(402) 471-3776 or

Alisha serves as the primary finance agent for the Nebraska Tourism Commission, managing the agency’s accounting operations, policies, and processes. Alisha consults with agency administrators regarding financial matters and performs a wide variety of accounting and related financial tasks including reconciliations of accounts of incoming and outgoing monies, and processing of accounting batches. She also serves as a liaison with members of the public including coordination and interaction with employees and clients of the Commission.

Erin Wirth, Passport Program Coordinator

(402) 471-3789 or

Erin manages the Nebraska Passport Program, an innovative travel program designed to increase traffic to Nebraska's "hidden gem" tourism destinations. Before joining Nebraska Tourism in 2016, Erin worked for Gateway Mall and the University of Nebraska in program development and marketing. She was named the "2018 Marketer of the Year" by the American Marketing Association-Lincoln and one of "Lincoln's 20 Under 40: Young Professionals Making a Difference." Erin has held leadership positions in several non-profit organizations that work to improve the lives of Nebraskans, and has won 14 awards for excellence in marketing and public relations from the American Marketing Association and the Public Relations Society of America. Erin lives in Lincoln with her husband, Rob, and their two dogs, Lucy and Molly. She is currently completing her MBA in Innovation and Entrepreneurship.