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Beyond the Stadium: Regional Tourism Opportunities from the FIFA World Cup™ in Kansas City

In 2026, Kansas City will welcome the world as one of just 16 host cities for the FIFA World Cup™. With more than 650,000 visitors expected and billions of global viewers tuning in, the tournament will shine an unprecedented spotlight on our region. While the primary activity will center in Kansas City, the ripple effects of global attention and visitor movement may extend into nearby states, including Nebraska.

This session will explore:

  • What to expect in terms of visitor flow and regional reach
  • Opportunities for southern Nebraska communities to position themselves as an attractive stopover or day-trip destination for international and domestic travelers.
  • Examples of how nearby regions can highlight authentic local experiences—heritage tourism, outdoor recreation, small-town hospitality—that align with the interests of World Cup visitors.
  • Practical considerations for connecting Nebraska’s tourism story to the momentum and marketing generated by Kansas City’s host city role.

The FIFA World Cup™ is the world’s largest sporting event. By understanding its scale and dynamics, Nebraska tourism partners can determine how best to prepare, position, and collaborate—ensuring that while Kansas City hosts the matches, the broader region shares in the welcome.

The webinar will take place on December 15, 2025 at 1 p.m. More information on how to join is as follows. If you have any questions please reach out to Lilly Uhlmann at [email protected]. 

Lilly Uhlmann is inviting you to a scheduled Zoom meeting. 
Join Zoom Meeting 
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Meeting ID: 815 9374 8177 
Passcode: 595935 

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