Agenda

The 2026 Nebraska Tourism Conference agenda is tentative and subject to change.

Breakfast is provided for Embassy Suites guests only. 

Monday, February 9

4-6 p.m. Registration Opens

Tuesday, February 10

8-9 a.m. Newcomer Breakfast

9-10:30 a.m. Opening Remarks and Keynote Speaker, The Road Less Traveled

10:30-11 a.m. Networking Break

11 a.m.-12 p.m. Breakout Sessions

• Boutique Boom: How Small Hotels are Shaping Big Hospitality Shifts
• The Power of Podcasts in Tourism
• Sports Tourism - Beyond the Bleachers: Turning Nebraska Events into National Drivers

12-1 p.m. Lunch

1-2 p.m. Keynote Speaker, 2025 DestinationNEXT Futures Study

2-3 p.m. General Session, The Power of Partnership: Advocacy and Local Leadership in Tourism

3-3:15 p.m. Networking Break

3:15-4:15 p.m. Breakout Sessions

• Everyday Inclusion: Welcoming Neurodivergent Guests
• Beyond the Classroom: Walking Tour of Kindler Hotel and Lincoln Commercial Club

6-8 p.m. Community Night

Wednesday, February 11

9-10:15 a.m. Opening Remarks and Keynote Speaker

10:15-10:45 a.m. Networking Break

10:45-11:45 a.m. Breakout Sessions

• Disruption by Design: Breaking the Rules Inside the Lines
• Destination Development Programs
• Revitalize and Renew: Building Resilient Tourism Futures

12-1 p.m. Lunch

1-2 p.m. General Session

2-2:15 p.m. Networking Break

2:15-3:15 p.m. Breakout Sessions 

• Crisis Communications: Build a Comprehensive Plan 
• How AI is Reshaping the Search Landscape, What it Means for your Website, and How you can Optimize for AI Search
• Hospitality Happens Here: Opening Doors with Red Carpet Service

3:30-4:30 p.m. NETA Member Meeting

6 p.m. Awards Reception 

Thursday, February 12

8 a.m. NETA Breakfast 

10 a.m. Nebraska Tourism Commission Meeting

11 a.m. SENTC & Byways Meetings