Visit Nebraska Introduces New Tourism Brand: Nebraska. All Heart.

PRESS RELEASE

FOR INFORMATION, CONTACT:

Jenn Gjerde at 402-525-4455, or [email protected]
Ben Jones at 402-326-9941, or [email protected]

FOR IMMEDIATE RELEASE

LINCOLN, Neb. – (February 12, 2026) – The Nebraska Tourism Commission, also known as Visit Nebraska, has launched a new statewide tourism brand, Nebraska. All Heart., a platform that celebrates the people, places and experiences that make Nebraska genuinely welcoming and refreshingly real.

The brand is rooted in national traveler research. It builds on what visitors already associate with Nebraska: family friendliness and a welcoming atmosphere, and turns them into a creative platform centered on hospitality, authenticity and restorative travel.

The new creative pairs cinematic visuals with human-centered storytelling, supported by a statewide video shoot completed this summer with Nebraska-based production company DigitalSkys. It highlights wide-open landscapes, agritourism, golf, trails and small towns. The tone is warm and real, emphasizing open spaces, uncrowded places and traditions that bring people together.

“This brand reflects who we are, not just what we have,” said Jenn Gjerde, marketing manager for Visit Nebraska. “In traveler feedback, people described Nebraska almost like a person — genuine, kind and welcoming. We leaned into that. Nebraska. All Heart. gives us a long-term, authentic way to tell our story and invite people in.”

The campaign will roll out across broadcast, digital, social, print and out-of-home advertising throughout 2026. VisitNebraska.com will be updated with the new visual identity, and major publications, including the 2027 Nebraska Travel Guide, will reflect the new brand. The campaign is expected to premiere in target markets this summer.

Nebraska. All Heart. is built as a long-term foundation that Visit Nebraska hopes tourism partners and communities across the state can use and grow with.

See a sneak peek of the work at https://www.youtube.com/watch?v=79gtxzqtApY&list=PLO-AGhwtPqMzGuVCiC8YO7A0pyjExRUJD

For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on X, on Pinterest, on Instagram and on YouTube.

The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com.