22 Journalists and Travel Writers to Tour Omaha and Northeast Nebraska
LINCOLN, Neb. (December 5, 2013)—Northeast Nebraska will step into the national spotlight next week as the state plays host to a group of 22 journalists writing for national and regional media outlets. This will be the fifth media tour sponsored by the Nebraska Tourism Commission. The tours are coordinated by Swanson Russell in cooperation with Geiger & Associates, a national media tour developer, and designed to show selected media outlets what Nebraska has to offer visitors in various regions of the state.
The visiting journalists write for a wide variety of publications including Food & Wine, USAToday, Forbes, New York Post, Kansas City Star, American Cowboy, and Meetings Focus. The December tour will include activities in Omaha, La Vista, Gretna, Ashland, Fremont and other stops in the northeastern part of the state.
Some 102 journalists have visited Nebraska on the four previous media tours, resulting in 144 articles or broadcast segments which have appeared in media outlets including Midwest Living, Saveur, American Cowboy, Huffington Post, Group Tour, Canadian World Traveler, Philadelphia Sun, National Public Radio, Orlando Sentinel, Minneapolis Star Tribune, Oklahoman, Fort Worth Star Telegram, Toronto Sun, Albuquerque Journal and the Coloradoan.
Some 84,188,810 potential visitors have been exposed to this coverage. If this editorial coverage had been purchased as paid advertising it would have cost $1,864,057. National and in-state tourism sponsors have provided more than $160,630 in goods and services including air transportation, lodging, meals and activities to support the Nebraska Tourism Commission’s media tour program.
"Media tours give Nebraska's tourism industry an opportunity to get their message out to key writers and all of their readers. Travel writers need to experience the destination in order to write about it, and these tours allow many segments of the tourism industry to expose their offerings to these journalists. Earned media has a high degree of credibility with consumers, and the coverage has been extremely positive about Nebraska as a destination,” said Kathy McKillip, Director of the Nebraska Tourism Commission.
FOR INFORMATION, CONTACT:
Angela White at 402-471-7755,
or [email protected]
FOR IMMEDIATE RELEASE
