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FOR IMMEDIATE RELEASE
LINCOLN, NEB. (February 22, 2016)—Nebraska Tourism’s “Visit Nebraska. Visit Nice.” campaign continues to be an advertising success. On Saturday the promotional material was honored with ten ADDY awards, two gold and eight silver. Each year, the Nebraska ADDY Awards recognize the best and brightest ads and campaigns created by Nebraska businesses and advertising agencies.
“We are so honored to have our work for Nebraska Tourism get this kind of recognition from our advertising peers,” said Rich Claussen, Executive VP for Bailey Lauerman. “The Nebraska Nice campaign doesn’t get produced without collaborative, passionate and driven clients like the Nebraska Tourism team. They have the highest expectations for the work. We thrive on that.”
Kathy McKillip, Executive Director of the Nebraska Tourism Commission added, “This recognition is extremely humbling. We’re proud to get this nod for the tireless work put into advancing the Nebraska Tourism branding campaign. This is a team effort and I am thankful to be part of such a great team.”
The campaign, which includes print ads, posters, calendars, videos and more uses beautiful imagery and stories to promote the simple, spontaneous, nice moments visitors to Nebraska can expect to enjoy.
Increased lodging tax collections point to more visitors spending more time in the state. For the year 2015, Lodging Tax collections totaled $5,244,601.02, the highest total ever collected. This is an increase of $349,133.39 compared to 2014, a 7.1 percent increase.
The top ten counties based on 2015 lodging tax collections are:
- Douglas-$7,055,524.98
- Lancaster-$3,162,818.91
- Sarpy-$1,340,755.66
- Buffalo-$1,094,119.20
- Lincoln-$960,998.64
- Hall-$935,065.98
- Cheyenne-$393,072.29
- York-$383,764.35
- Madison-$367,086.90
- Keith-$361,496.29
Courtesy: Department of Revenue
“These numbers show great progress for Nebraska’s tourism industry,” explained McKillip. “We are constantly striving to improve and attract new visitors. Our work is never done.”
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