rebranded to match “Nebraska. Honestly, it’s not for everyone” homepage

Erin Lenz at 402-471-3797, or [email protected]
Jenn Gjerde at 402-471-3768, or [email protected]


LINCOLN, Neb. (April 16, 2019) – has been given a facelift. With quirky sayings on the homepage such as “We get together. We do stuff. Is it really that surprising?” and a trip ideas section filled with fun itinerary suggestions, the new website more closely matches Nebraska Tourism Commission’s new “honestly, it’s not for everyone” brand strategy.

“Like with the campaign and the 2019 Not-At-All What You Thought State Travel Guide, the website now incorporates the self-deprecating humor of the new campaign. It’s fun, lively, and it includes more content and itineraries to better guide visitors in their travels to Nebraska,” said John Ricks, Nebraska Tourism Commission executive director.

The 2019 Spring/Summer “Honestly, it’s not for everyone” advertising campaign launched in key out-of-state markets on April 1. Website traffic to has been up 50 percent since April 1 in comparison to 2018, with more than 20,000 visitors to the site in two weeks.

The newly designed website highlights things to see and do, places to stay, where to eat and events going on all across the state. Potential visitors can also “plunge into the planning process” and request a 2019 Not-At-All What You Thought State Travel Guide online.

We don’t want to ruin all of the fun surprises the new site has in store, so check it out for yourself at

Want to join in on all the “Nebraska. Honestly, it’s not for everyone” fun? Use #HonestlyNE on social media or order “The Official 2019 Not-At-All What You Thought State Travel Guide” at


For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest, on Instagram and on YouTube.
The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to